PatioscapesTO CONTINUES INTO WEEK 4
Destination Toronto’s patio contest that encourages locals to safely explore patios this summer is now into its fourth week. The campaign capitalizes on the local excitement of patios re-opening by asking locals to share their favourite patio dining photos online using #PatioscapesTO or on the PatioscapesTO landing page.
This week’s theme, “Under the Stars” encourages locals to explore patios during a sunset or at night. As always, for Torontonians looking for at-home dining, Destination Toronto continues to support restaurants offering delivery and takeout on ToGoToronto. Restaurants and diners are also encouraged to use the hashtag #RoomOnThePatioTO on Twitter, to help with filling and finding available patio spaces in the city.
In the first three weeks of the contest, PatioscapesTO has garnered 58,000 organic engagements and more than 1 million organic impressions on social media, showcasing Toronto restaurants and bars across the city.
We encourage all of Toronto’s tourism and hospitality community to take part. Restaurateurs can participate by assuring their restaurant is listed with Destination Toronto (click here to add a restaurant) and the patio dining feature is activated.
You can read more about PatioscapesTO in a new behind-the-scenes blog on the Research & Insights Terminal.