INDUSTRY INSIGHTS & UPDATES FOR SEPTEMBER 9, 2021

WELCOME TO TERMINAL 2 

We’re thrilled to introduce you to our new community newsletter - Terminal 2. This is Toronto’s tourism and hospitality industry’s go-to resource to stay connected and gain insights about the destination, the visitor economy, our industry community and everything happening at Destination Toronto. Have suggestions for the newsletter? Let us know!

NEVER HAVE I EVER, TO SET TO EXPAND TO REGIONAL DRIVE AND FLY MARKET 

The city's tourism and hospitality industry has rallied around the tourism recovery campaign Never Have I Ever, TO. Thank you to all that have taken part in the first weeks of the campaign! Beginning September 14, the campaign will reach new markets, expanding into the regional drive and fly markets that include London, Niagara, Windsor, Sudbury, Kingston and Montreal. 

It's not too late to take part in the campaign! Join businesses throughout the community by creating your own Never Have I Ever, TO experience. Visit the campaign playbook and take part in the campaign today. 

ENGAGE WITH MY TORONTO PASS 

Destination Toronto is opening up the opportunity again for businesses to participate in My Toronto Pass as we prepare for the next phase of the Never Have I Ever, TO campaign targeting the drive markets. Your participation can help to encourage exploration and motivate discovery of what locals and visitors can do in Toronto either for the first time or possibly all over again in an entirely new way.

The download link to My Toronto Pass remains one of Destination Toronto’s primary “calls to action”, providing locals and visitors the opportunity to safely access and redeem special offers, value-adds, and unique one-of-a-kind experiences from participating businesses.

INTRODUCING PAID CONTENT OPPORTUNITIES 
WITH DESTINATION TORONTO

Destination Toronto is launching its new PAID CONTENT PROGRAM in partnership with DTN. Starting this fall you have the opportunity to promote your message to consumers who are actively planning their Toronto experience. There are a variety of paid content opportunities across DestinationToronto.com — opportunities for businesses of every size, scope, and scale — to help you capitalize on this traffic. To find out more about the program watch this brief video with DTN’s Director of Sales, Lia Wik.

We understand that the pace of recovery is different for different businesses. For those that are reactivating their marketing and ready to expand digital reach and engage with Destination Toronto’s paid content program, click below and complete the inquiry form at the bottom of the page. Or send an email directly to Advertising@DTNads.com and a DTN Program Consultant will connect with you with details about your paid content program options. 

NEW MARKET READINESS INDEX AVAILABLE

Destination Toronto’s Market Readiness Index is updated monthly, available on the Terminal. The Index identifies and consolidates market signals and indicators to assess the readiness of  source markets for Toronto's visitor economy. 

Destination Toronto's Research & Insights Terminal is your essential hub for data, insights and information on the city’s visitor economy. Visit the Terminal today. 

NEW ARTICLE: A RETURN TO MARKETING TORONTO TO VISITORS FROM
OTTAWA AND MONTREAL

We want to let you in on all the secrets about our new campaign - City Friends with Benefits, that sees Destination Toronto team up with Ottawa Tourism and Tourisme Montréal for the first time. Here are some burning questions and answers that give you all the gossip directly from Destination Toronto's Director of Marketing, Heidi Wallace. 

NEW ARTICLE: THAT'S A WRAP ON PATIOSCAPESTO

This summer, Destination Toronto launched a new contest in support of the city's culinary community. With the 6-week campaign now complete, we're thrilled to share that the campaign generated 1.8M social media impressions and 115,000 social media engagements on our organic brand posts, alone. And the campaign landing page had more than 20,000 since the start of the contest. Want to know more? Read more in the wrap report about PatioscapesTO by Destination Toronto's Senior Market Manager, Jeremy Maunder. 

Canada eases travel restrictions for fully vaccinated international travellers: Starting September 7, fully vaccinated foreign nationals are allowed to enter Canada for non-essential purposes. International visitors will not be required to quarantine for 14 days, and must show proof of full vaccination upon arrival. 

TIFF STARTS TODAY The 46th annual Toronto International Film Festival starts today and returns to in-theatre screenings. The Princess of Wales Theatre, TIFF Bell Lightbox, and Roy Thomson Hall are all screening films, as well as the IMAX theatre and three outdoor theatres at Ontario Place. TIFF runs until September 19. 

PORTER RETURNS Porter Airlines has returned to the skies. Service resumed yesterday with a modernized fleet.  Porter is waiving change and cancellation fees on all fares booked between today and July 20. This also applies to Porter Escapes vacation packages. 

CROW'S THEATRE ANNOUNCES NEW SEASON Crow's Theatre have launched their 2021/22 season, marking a return to live, in-theatre shows and a parallel digital line-up of shows.

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