JOIN THE HOLIDAY JOY LIST WITH MY TORONTO PASS
A key driver for the holiday campaign is the My Toronto Pass, a complimentary digital download available on our Never Have I Ever Holiday Joy List landing page. Launched in August, My Toronto Pass reaches 5,600+ subscribers and features 43 Toronto attractions.
The platform is heavily supported by the holiday campaign and remains one of primary “calls to action" providing consumers the opportunity to safely access and redeem special offerings, value-adds, and unique one-of-a-kind experiences from participating businesses.
Offers are featured under one of these categories: Culture & Entertainment; Attractions; or Tours. Your participation helps encourage exploration and motivates discovery of what locals and visitors can discover or rediscover this holiday.
Add your name to the growing list of participating businesses featured on the My Toronto Pass!