It's an exciting time at Destination Toronto with lots of new hires bringing more vibrancy to the organization. Please join us in welcoming:
Ivie Ndep (pronounced ee-vee-eh), Marketing Specialist (she/her): Ivie is a dynamic marketer who enjoys finding new and innovative ways to bring marketing campaigns to life. She has spent the past few years in the Marketing and Advertising Agency world, executing campaigns for clients such as Air Canada and Harley-Davidson. She has successfully managed several marketing projects leading to customer acquisition growth, increased brand awareness, and community engagement.
Aimy Thai, Marketing Specialist (she/her): Aimy comes to DT from Tourism London (Ontario) where she applied her marketing acumen across social media, paid marketing campaigns, earned media and industry partner relations.
She will be providing planning support on and managing the execution of our domestic marketing programs, both hyperlocal and our drive and short haul fly markets.
Rini Sojan, Accounting Coordinator (she/her): Please welcome our newest finance team member, Rini Sojan, in the role of Accounting Coordinator. Rini earned her Master of Commerce in India and has been progressing in her finance roles for the past few years with diligence & enthusiasm! She’s been very busy getting up to speed on Certify and Ariett, and she’ll be your main contact with any AP questions/concerns.
Kathy Motton (rhymes with cotton), Senior Manager, Corporate & Internal Communications (she/her): Kathy most recently worked at Childhood Cancer Canada overseeing marketing and communications, and prior to that role worked at several PR agencies including experience representing other destinations (like NYC and Arizona) in Canada. Kathy will work closely with colleagues throughout the organization, in all departments, leading communications with our local community and stakeholders, as well as internal to our organization.
Sohee Maeng, Marketing Specialist (she/her): Sohee is coming to us from the Korea Tourism Offices in Toronto, where she’s worked on some very cool digital campaigns, including livestream tours, an HGTV video series, incredible food content, and influencer programs spanning TikTok to YouTube. She’ll be providing planning and execution support on a variety of content initiatives, including some key content partnerships and travel trade marketing deployment projects.
Jennifer Main, Associate Director, Destination Services (she/her), Jennifer brings over 19 years of Business & Consumer Events experience, 18 of which were with GES Canada, Toronto. She will contribute to the planning, development and delivery of an effective destination services program to ensure: key business accounts achieve their success metrics, community stakeholder’s benefit from high levels of repeat bookings, and business development events positively impact the conversion of prospects to confirmed clients.
If you've not done so yet, feel free to send them a note to say hi and introduce yourself!
Congratulations to Lindsay Earle for completing a Simpleview Brainery Certification!
Lindsay is the first person at Destination Toronto to complete this Level 5 CRM Accreditation in the Member/Partner discipline. It was an intense 45-day online course with a 75-minute exam at the end that required 80% to pass (Linday got a 96.4%!)!
Congrats to Amy Shen who has been accepted in the 30 under 30 class for 2022 for Destinations International! You can read more about the honour here.
Celebrating our Leisure Trade Sales Team, who are back in the office and promoting Toronto being fully open for international travel. Our first Eblast was sent to Leisure Travel Trade clients.
Congrats to Farnaz, who won the Turning Red All Staff Group Watch Party prize of $100 GC to Lee Restaurant. Thank you to everyone who joined the Party.
Contracts with in-market PR agencies have been renewed and the media relations team is back active in our UK, Mexico, and Germany priority International Markets.
Congrats to the CRM Project Update Team for their hard work updating the business community contacts in the CRM and these incredible numbers:
- Total Accounts Updated: 675
- Total Contacts Added: 321
- Total Contacts Updated: 1555
- Total Listings Updated: 284
Also, congrats to the Update Team on the Hotel Room & Meeting Space information updates. Previously, the room information lived in a spreadsheet, but now with one simple click you can see each hotel's number of guest rooms, meeting rooms (including meeting room names & sizes, capacities, floor plans, etc), hotel star rating, number of 1-bed/2-bed rooms, and more.