From Terminal 2, Destination Toronto's bi-weekly community newsletter
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INDUSTRY INSIGHTS & UPDATES FOR SEPT 1, 2022
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SAVE THE DATES FOR THESE UPCOMING EVENTS
The fall lineup of EDGE events is now available in The Research & Insights Terminal, including webinars on sustainability, travel trade and digital readiness.
Check out the full lineup and you can register now for the September 8 EDGE Event: Using video to build your brand and audience.
Please also save the date for the Business Outlook Forum on Wednesday, November 9, 2022, featuring the latest data, insights, and strategies to ensure informed, strategic business decisions for the year ahead.
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WHAT IS THE EXPECTED IMPACT OF THE MICHELIN GUIDE TORONTO?
A Q&A with Destination Canada, Destination Ontario, and Destination Toronto; and where to watch the LIVE event stream
On Sept 13th, Toronto chefs will learn in real time whether their restaurant teams have earned MICHELIN Stars, Bib Gourmands or other MICHELIN Guide distinctions.
The Terminal editor Kathy Motton spoke with Marsha Walden, CEO & President of Destination Canada, Lisa LaVecchia, CEO & President of Destination Ontario, and Scott Beck, CEO & President of Destination Toronto, to discuss the expected impact on the culinary ecosystem of bringing the MICHELIN Guide to Toronto.
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DOMESTIC MARKETS MAKE STRONG RECOVERY; INTERNATIONAL MARKETS SHOW SIGNS OF RECOVERY
In the latest Market Readiness Index, domestic markets remain firmly in the green zone. The U.S. market is showing signs of recovery, but the international markets are still lagging behind domestic and U.S. markets
You can find the most recent Market Readiness Index, along with the July Monthly Accommodations Report, under Business Intelligence in the Research & Insights Terminal.
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SIMU LIU SHARES HIS LOVE OF TORONTO IN NEW CAMPAIGN
Through the eyes of five proud and passionate Toronto insiders, including actor and writer Simu Liu, You Gotta See What We See uses video storytelling to invite viewers to see the city through their lens, highlighting the diversity and uniqueness of Canada’s largest city.
Running until October 2022, You Gotta See What We See targets New York/New Jersey, San Francisco/San Jose, Chicago and Washington D.C., and is the first U.S.-facing marketing campaign since 2019 when the city saw almost 2 million American travellers who generated y $1.36 billion in spending in Toronto’s visitor economy.
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FREE WEBINAR: LGBT+ DIVERSITY & INCLUSION IN TOURISM INDUSTRY
The global LGBT+ travel market is valued at more than US$200B annually and Canadian destinations are well positioned to grow their share of this market.
The Canadian LGBT+ business - LGBT+ chamber of commerce (CGLCC) is hosting a free three hour training webinar about LGBT+ diversity & inclusion on September 14th.
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DEADLINE APPROACHING FOR INDIGENOUS ART AND CULTURE PARTNERSHIPS FUND APPLICATIONS
The City of Toronto's Indigenous Arts and Culture Partnerships fund is accepting applications until September 7. The fund supports partnerships and collaborations that create new opportunities and visibility for Indigenous-led arts and culture. Find more details and apply before the deadline.
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TEAM TORONTO WOWS AT DESTINATIONS INTERNATIONAL
This July, over 1,300 tourism professionals met in Toronto for Destinations International’s 2022 Annual Convention.
Team Toronto helped Destinations International set a new benchmark of excellence for the annual convention and helped drive attendee registration and excitement, showcasing the value of hosting a conference, meeting or business event in Toronto.
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INNOVATE™ TORONTO SHOWCASES TORONTO’S INNOVATION ECOSYSTEM
Completed by MaRS, INNOVATE Toronto™ is a tech-enabled, 280+ page coffee-table book that showcases the best in Toronto’s innovation and entrepreneurial ecosystem to share with clients, partners, business leaders and decision-makers.
View the flipbook or get your own copy to showcase Toronto innovation.
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TOURISM, HOSPITALITY, EVENTS, CULINARY AND BAKING STUDENTS LOOKING FOR WORK INTEGRATED LEARNING
Centennial College School of Hospitality, Tourism and Culinary Arts has students (your future workforce) seeking industry-linked challenges including part-time work while studying, full-time summer employment while studying, and full semester (14 week 336 to 448 hours) Work Integrated Learning (working in a supportive environment with a real-world industry partner paid or unpaid) as a capstone to their 2 or 3 years of learning.
Areas of focus include Tourism, Hospitality, Events, Culinary and Baking.
For more information on how to work together please email mhapak@my.centennialcollege.ca.
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Upcoming citywide meetings and events in September and October:
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FEDERAL GOVERNMENT UPDATE ON WORKFORCE, AIRPORTS & IMMIGRATION
The Federal government provided an update on service delivery issues affecting Canadians. The task force discussed the significant surges in demand for travel and for other government services and the steps being taken to improve services.
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Simu Liu reveals his favourite food spots in Toronto - Daily Hive
Simu Liu shares his love of Toronto - View the Vibe
With help from Simu Liu, Destination Toronto runs first post-Covid campaign in U.S. - The Message
MICHELIN Guide Toronto: The City’s Top Chefs Share Their Predictions - Sharp Magazine
Travel: Toronto Dazzles With Fun, Food And Countless Attractions - Follow South Jersey
A First-Hand Look at Unique Offsite Venues in Toronto - Meetings Today
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