From Terminal 2, Destination Toronto's bi-weekly community newsletter
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INDUSTRY INSIGHTS & UPDATES FOR APR 13, 2023
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Destination Toronto is committed to helping businesses stay informed of industry data, trends and insights, and connected to peers in the tourism and hospitality community. In today’s Terminal 2 newsletter, we’re sharing highlights from our Spring Briefing and EDGE Event on accessibility, the 2023 Marketing Playbook, new industry reports, and opportunities to deepen engagement with the visitor economy.
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WHAT YOU MAY HAVE MISSED AT THE ANNUAL SPRING BRIEFING
Last week, tourism and hospitality community members attended the annual Spring Briefing to hear about Destination Toronto’s plans and initiatives, business intelligence and development strategies, and to learn about membership and partner opportunities.
To watch a recording or learn more about what you may have missed, visit the Research & Insights Terminal.
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EDGE EVENT RECAP: CREATING BARRIER-FREE ENVIRONMENTS & EXPERIENCES
Maayan Ziv, Founder & CEO of AccessNow and an internationally renowned speaker and disability advocate, recently co-led an EDGE Event and panel discussion on how barrier-free environments and human-centred design are integral to serving the accessibility market.
An overview of the discussion, resources and a recording of the webinar are available in the latest Terminal article.
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HOW TO WORK WITH US: THE 2023 MARKETING PLAYBOOK
At the Spring Briefing, Destination Toronto unveiled the 2023 Marketing Playbook.
The playbook outlines Destination Toronto’s editorial and content strategy so you can align your content to the themes shared across our media channels.
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LATEST INDUSTRY REPORTS AVAILABLE IN TERMINAL
Three new reports have been added under Business Intelligence in the Research & Insights Terminal, including:
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CITY CONDUCTING NIGHT ECONOMY REVIEW AND INVITES PUBLIC FEEDBACK
The City of Toronto is seeking input to inform a review of licensing and zoning regulations for bars, restaurants and entertainment venues as well as strategies to support Toronto’s night economy – the social, cultural and business activities that occur at night (6 p.m. to 6 a.m.).
Members of the public are encouraged to participate by completing an online survey and/or by attending an in-person or virtual consultation to share feedback. Details are available on the city’s Night Economy Review webpage.
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EXPERIENCE ONTARIO 2023 PROGRAM FOR FESTIVALS AND EVENTS
The Ontario government is launching the Experience Ontario 2023 program for festivals and events taking place between April 1, 2023, and March 31, 2024. The government is investing $19.5 million in one-time funding through the Experience Ontario 2023 program.
The program will provide support to in-person festivals and events with a tourism economic impact to motivate visitors to rediscover Ontario, reconnect people with local experiences, and increase tourism spending.
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DESTINATION CANADA TED TALK: CAN AI OUTSMART US?
Through the TED partnership, Destination Canada has showcased the country’s intellectual capital in key economic sectors such as technology to help position Canada as top choice for business events to key decision makers around the world.
Canada is home to a thriving community of innovators; among them is Alona Fyshe, neural networker who examines how AI compares to the Human Brain.
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TOURISM HR CANADA SEEKS TO FILL WORKFORCE GAP WITH DISCOVER TOURISM
Travel is rebounding from the COVID pandemic more quickly than expected, but Canadian tourism businesses are operating with more than 100,000 fewer workers than they were in 2019. To support this gap and engage growth and recovery, Tourism HR Canada has launched a new campaign, Discover Tourism.
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The below citywide meetings (more than 1,500 attendees) will be in Toronto over the next two months. The customized microsites are provided to select meetings as part of our Six Stack Attendance Marketing Program. We encourage you to engage with attendees while they are in town using the meeting hashtags.
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TIAC Sustainability Workshops - Virtual trainings and workshops free to the industry
CHIC - Canadian Hotel Investment Conference - April 18-19, 2023, Fairmont Royal York Toronto
IMPACT Sustainability Travel & Tourism – ONTARIO: A Regional Event - May 7-9, 2023, Queen’s University Biosciences Complex in Kingston, Ontario
Greater Toronto Hotel Association's Hotel Summit & Annual General Meeting - May 17, 2023, Sheraton Toronto Centre
Destination Toronto Annual General Meeting - June 8, 2023, location TBD
Taste of Place - June 27-28, 2023, George Brown College
Ontario Hospitality Conference 2023 - October 2-3, 2023, Sheraton Parkway Toronto North Hotel & Suites in Richmond Hill
TIAO Ontario Tourism Summit - October 24-25, 2023, Mississauga
Destination Toronto Business Outlook Forum - November 7, 2023, location TBD
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