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INDUSTRY INSIGHTS & UPDATES FOR AUG 17, 2023

Taylor Swift is playing six shows in Toronto, expected to provide a positive impact to the visitor economy. Read about Swiftnomics, the newest collab in You Gotta See What We See, MICHELIN Guide news, and more in this issue of Terminal 2.

SWIFTNOMICS: THE ECONOMIC IMPACT OF TAYLOR SWIFT IN TORONTO

The only Canadian city on the Eras Tour, Toronto is set to host Taylor Swift for six concerts in November 2024. Andrew Weir, EVP of Destination Development shares his thoughts on Taylor Swift’s expected impact on the visitor economy.

Read about Swiftnomics

IT’S BLACKPOWERBARBIE’S WORLD IN YOU GOTTA SEE WHAT WE SEE

As Barbie dominates the headlines, check out the latest You Gotta See What We See collaboration with Blackpowerbarbie, and read a Q&A with Stanton Singh, Associate Director of Media & Partnerships, on the behind-the-scenes of our latest work.

Read about YGS Collab

MICHELIN GUIDE ADDS 12 RESTAURANTS IN TORONTO

The anonymous MICHELIN Guide inspectors recently announced 12 additions to the MICHELIN Guide Toronto. These establishments are highlighted as “New” on guide.michelin.com to help food lovers enjoy new discoveries before the full selection is revealed Sept. 27 at HISTORY in Toronto.

Read MICHELIN Release

EDGE EVENT: HOW ESPORTS IS CHANGING THE GAME

Toronto is growing as a host city for major esports events, with several new gaming venues in development. Join a panel of experts on August 29, 2023 for a lively discussion on how the rise of esports will benefit Toronto tourism businesses.

DESTINATION TORONTO MEMBERS’ SUMMER NETWORKING EVENT

Join us on August 24 for the official return of in-person membership networking events. Reconnect with friendly faces, meet new people, and engage with industry professionals. This is a complimentary members-only event hosted at Proof Bar & Patio.

Become a Member

TORONTO RESIDENTS SHOW STRONG, STABLE SUPPORT FOR THE VISITOR ECONOMY

The Spring survey shows residents recognize tourism’s impact on Toronto’s economy, see the value of government investments to attract visitors, and plan to engage in tourism activities this summer.

Read Resident Survey Results

WE NEED YOUR VOICE, A CALL FOR DEBT RELIEF SUPPORT FROM TIAC

TIAC’s recent debt level survey shows more than half of Canadian businesses are worried about keeping their doors open over the next three years. Be part of the urgent call from Canada’s tourism sector for the extension of the Canada Emergency Business Account (CEBA) repayment deadline.

Send a Letter to your MP

The below citywide meetings (more than 1,500 attendees) will be in Toronto over the next two months. The customized microsites are provided to select meetings as part of our 6ix Stack Attendance Marketing Program. We encourage you to engage with attendees while they are in town using the meeting hashtags.

Home Hardware Homecoming 2023 - Sept 10-16, 2023

6ix Stack: Home Hardware Homecoming 2023 microsite

SWIFT - Sibos 2023 Annual Conference and Exhibition - Sept 18-22, 2023

6ix Stack: Sibos 2023 microsite #Sibos

ICS 2023 - International Continence Society Annual Scientific Meeting - Sept 25 - Oct 1, 2023

6ix Stack: International Continence Society 2023 #ICSmeeting

Blizzard Entertainment Inc Overwatch Grand Finals - Sept 28 - Oct 1, 2023

American Society for Surgery of the Hand 78th Annual Meeting - Oct 1-9, 2023

6ix Stack: 78th Annual Meeting of the American Society for Surgery of the Hand

TD Bank SMG 2023 - Oct 3 - 5, 2023

International Association of Movers (IAM) 61st Annual Meeting - Oct 7-12, 2023

6ix Stack: IAM 61st Annual Meeting & Expo