IN THIS ISSUE:

Spring Briefing Highlights, Q1 Market Readiness Index, Call for Board Nominations, New Federal fund to attract global events, and more!

What you may have missed at the Spring Briefing

View the image gallery from Destination Toronto’s annual Spring Briefing, find a rundown of major initiatives shared for 2024, and catch the keynote on Influencing Tomorrow's Traveller by Skift Advisory's Greg Klassen.

Market Readiness Index

The 2024 Q1 Market Readiness Index, a summary of market signals and indicators assessing the readiness of visitor source markets for Toronto’s visitor economy, is now available in the Business Intelligence centre in the Terminal.

New Federal fund to attract major global events

Destination Canada announced a new International Convention Attraction Fund to bolster Canada’s global competitiveness in attracting major events, which brought $632M in economic impact to Toronto in 2023. Tara Gordon, SVP of Global Sales & Services, sat on the committee which helped develop the program framework.

Call for Nominations For Destination Toronto Board Of Directors

Destination Toronto is seeking nominations for the role of Director on the Board of Directors. Directors serve a 3 year term, and must be associated with a member organization in good standing. Nominations close at 12pm on April 1st.

Marketing partnership with Carl Friedrik and Cool Material

Destination Toronto partnered with Carl Friedrik, a luxury travel bags & accessories brand, and Cool Material, an online publication targeting affluent men, to highlight Toronto as the perfect city to work and play. The partnership is estimated to deliver 1,900,000 impressions.

Spotlighting Toronto in March

Toronto made headlines as a sports lovers paradise in Forbes, for the ever-evolving food scene in Conde Nast Traveler, its diversity and inclusivity in Global Traveler, and in Taylor Swift articles in Nerd Wallet and MSN that syndicated across the US.

February 2024 Monthly Accommodation Report

The Feb 2024 Report outlines hotel and short-term rental market performance. 

Temporary Foreign Worker Program

TIAO is seeking feedback to gauge the impact of the Federal government announcement that some time-limited measures under the Temporary Foreign Worker Program Workforce Solutions Road Map will not be renewed. 

Toronto Pearson ranked as Best NA Airport 

Toronto Pearson has been named “Best Airport over 40 Million Passengers in North America” 2023 by Airports Council International. 

Two CaféTO grants now accepting applications

The City of Toronto is offering two new grants to support CaféTO CaféTO Dining District Grant Program (May 3 deadline) and CaféTO Property Improvement Program (June 17 deadline).