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Thank you to the 400+ partners who attended our Annual General Meeting yesterday which included a presentation of a new 5-year visitor economy study, Economic Impact of Visitors in Toronto.
In today’s issue you’ll find:
- The results of the visitor economy study;
- Local coverage on the impact of Toronto’s visitor economy;
- Recent business activities including IMEX Frankfurt and RVC;
- Toronto on stage in NYC for the Wall Street Journal;
- And more.
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The results of our 5-year visitor economy study are in!
At yesterday’s AGM, DT unveiled the results of a new study that uncovered the scope and scale of Toronto’s visitor economy, showing both the immediate and continued impact of visitor spending.
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Video: What $12B in economic impact does for Toronto
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Making an impact at IMEX Frankfurt
DT and partners attended IMEX Frankfurt, the largest European show for the meetings and events industry. The team conducted 55 appointments, hosted 46, and met with 45 planners. In addition, DT produced a Cultures Remix-branded MirrorBox activation to elevate Toronto’s brand presence and generate leads for future marketing.
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Engaging buyers at Rendez-vous Canada (RVC)
This May, Destination Toronto’s travel trade team joined 45 city partners and conducted 137 timed appointments at RVC in Edmonton, selling the destination at the largest annual marketplace for international travel buyers in Canada.
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Toronto’s economic innovation on stage in NYC
Last month at the Wall Street Journal’s Future of Everything Festival, Destination Toronto teamed up with Destination Canada to position the city’s innovation ecosystem, including a panel featuring Toronto’s own Dr. Kris Alexander on “The Future of Digital Gaming”.
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Telling the story of the impact of 26.5M visitors
Following the release of the study, Andrew Weir chatted on-air with BNN The Close, CP24, Metro Morning, and spoke to the Canadian Press–featured in Toronto Star, The Globe and Mail, CTV News and more–about the importance of growing Toronto’s visitor economy.
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YGS wins Best Global Campaign at Canadian OOH Awards
Last week Destination Toronto won Best Global Campaign at the Canadian Out Of Home Awards for our You Gotta See (YGS) campaign! This exciting award recognizes the YGS OOH billboard activation in NYC Times Square, in partnership with TikTok Canada and DIVE Billboards.
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Welcoming new staff to Destination Toronto
Join us in welcoming three new staff who have joined Destination Toronto to help us grow the impact of the visitor economy: Morgan Da Rocha as Sales Director, Kevie Carr as Event Planner, and Theo Lamar as Graphic Designer.
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Billy Bishop Reaches Key Milestone Towards Preclearance
Last week, Billy Bishop Toronto City Airport announced the selection of Pomerleau and Alstef Canada for work associated with the introduction of United States Customs and Border Protection (US CBP) Preclearance in late 2025.
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Toronto Tech on display at Collision 2024
This month, Toronto’s technology sector will be on display as global tech leaders descend on the city. Here are nine noteworthy Toronto-based tech start-ups and thought-leaders making waves.
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Celebrate Pride Month by becoming Rainbow Registered
In addition to making 2SLGBTQIA+ customers and employees feel safe and welcomed, Rainbow Registered businesses qualify to receive a 2SLGBTQIA+ Inclusive Certification Badge on their business listing to support the wayfinding of visitors.
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