In this issue:

• The expected economic impact of Taylor Swift;
• Swiftnomics and what it means for Toronto;
• A scavenger hunt (Taylor’s Version); and more.

Taylor Swift to bring over $282M to Toronto

 According to Destination Toronto’s analysis, Taylor Swift’s Eras Tour is projected to generate over $282M in economic impact for the city. This major event has captured attention with coverage from top media outlets, including the Toronto Star, Globe and Mail, Toronto Sun, CP24 and more.

What is Swiftnomics?

Check out a Q&A with President & CEO Andrew Weir to learn how major events and concerts, like the Eras Tour, are driving signficant economic impact in Toronto.

Scavenger Hunt (Taylor's Version)

DT has launched a Taylor Swift-themed scavenger hunt, with song clues guiding participants to iconic spots across the city. This initiative is designed to inspire concert-goers to explore more of Toronto, extending the benefits to more communities and businesses.

MedTech breaks records in Toronto

Last week, over 4,000 medical technology professionals gathered in Toronto for MedTech, setting records for the highest registration, largest Canadian delegation, and unprecedented sponsorship and exhibitor engagement, all spotlighting the city’s thriving sector.

Over 80 meetings at IMEX24 in Vegas

That’s a wrap on IMEX America 2024 including DT’s popular Mirrorbox activation, client events, over 80 meetings, 200+ attendees at Canada night, and session talks with Board Vice Chair, Trevor Lui and Sales Director, Kimberly Leary.

AFAR’s Perfect 4 Days in Toronto

Amy Rosen shares an insider's view of a four-day trip to Toronto in this DT-earned article for AFAR.

Have your say in the new provincial strategy

A new provincial tourism strategy is in development, and TIAO is seeking industry input to gain deeper insights into the needs and priorities of key stakeholders. Fill out the survey before Nov 1 to add your voice.

Gearing Up for FIFA World Cup 2026

Andrew Weir recently chatted with the Toronto Region Board of Trade on how Toronto can seize the moment for the FIFA World Cup 2026 and the ripple effects of hosting large-scale events.