In this issue you’ll find:

• Q3 Visitor Economy Performance Report;
• Q4 Market Readiness Index;
• September Monthly Accommodation Report;
• And more.

Read the full Q3 2024 Market Performance Highlights Report (Year-to-date numbers as of Sept 30).

Maximizing the Swift Momentum

To encourage concert-goers to discover more of the city, DT launched a new website, Taylor Swift in Toronto. The site includes a Swift-inspired scavenger hunt that leads to some of the city’s most iconic locations and hidden gems. In partnership with the City, we included QR codes in out-of-home placements to drive engagement and create a sense of welcome. 

Virtual Session on 2025 Winter Co-op Marketing Program

Under the creative umbrella of Longer Nights, Brighter Lights, Destination Toronto is inviting you to participate in a winter co-op marketing program targeting our domestic regional markets in Ontario and Quebec. Learn more at the virtual information session on November 15th.

Preparations Underway for Taylor Swift 

The City of Toronto has shared preparations for the concert series, including road closures to support resident and visitor flow around the Rogers Centre, and additional transit service and bike share options.

ICAF Supports Life Science Win for Toronto

Destination Canada’s International Convention Attraction Fund (ICAF) has supported 21 successful bids, including the Alzheimer's Association International Conference 2025 in Toronto, Ontario, with an anticipated direct economic impact of $18.8 million.