In this issue:

• Five trends we’re watching for 2025;
• Announcing Kelly Jackson as VP of Destination Development;
• Launching our winter consumer campaign, and more.

Five trends we’re watching for 2025

From AI-driven personalization to “gigtripping”, here are five trends we’re watching for 2025.

Announcing Kelly Jackson as VP of Destination Development

A warm welcome to Kelly Jackson, our new VP of Destination Development! With over 20 years’ experience in government relations, community engagement, and communications, Kelly will lead the charge in elevating the destination experience and deepening engagement with our community.

Targeting winter visitors through cooperative marketing

Read a Q&A with Jeremy Maunder, Director of Content & Communications, about our new winter marketing campaign Longer Nights, Brighter Lights featuring Aga Khan Museum, Royal Ontario Museum, Illuminarium, Mirvish Productions, Fairmont Royal York and Chelsea Hotel.

Recapping PCMA Convening Leaders 2025

Destination Toronto team members attended PCMA Convening Leaders in Houston this week, participating in the Destination Canada booth and Canada Night, and hosting over 100 clients at a pre-closing night event.

Register to attend our Members-only Networking Event

Join us at our members-only networking event on Monday, February 10, 2025 at 3:30 pm, which will include a new roundtable networking session to foster cross-sector collaboration followed by a cocktail reception.

New partnership with Event Leaders Exchange

Destination Toronto recently joined the prestigious Event Leaders Exchange, as the network’s only Canadian partner. The invitation-only community of international senior event leaders puts Toronto at the heart of future-facing discussions on global corporate events.

Welcoming new DT team members

Join us in welcoming new Destination Toronto team members: Shayna Sujanani as Marketing Coordinator, Krystal Morrison as Accounting Coordinator and Amanda Serpa as Media Relations Coordinator.

Changes to City licensing and zoning bylaws

As of January 1, 2025, the City of Toronto implemented updated licensing and zoning bylaws for restaurants, bars and entertainment venues. 

$10M boost for ICAF 

Released this past December, the federal government announced its plan to increase the highly successful International Convention Attraction Fund (ICAF) by $10M in its 2024 Fall Economic Statement.