In this issue you’ll find:

• 2024 Market Performance Report;
• Q1 Market Readiness Index;
• A recap of our roundtable member event;
• And more.

Visitor arrivals grew +5% in 2024, with strong growth from the U.S., U.K. and Germany. The domestic market was nearly at par with 2019, while the U.S. and international markets were at 86% and 80% respectively. Visitor spending grew +4% in 2024 year-over-year and is the highest level ever recorded in the city; +7% over 2019.

Read the full 2024 Market Performance Highlights Report.

A Record Year for Visitor Spending

Visitors brought $8.8 billion in spending to Toronto in 2024, as covered by Toronto Star, Toronto Sun, CTV News, CP24, Streets of Toronto, and more. Andrew Weir also joined CP24 Breakfast and Newstalk 1010 live to talk about the record breaking year.

Save the Date for the Spring Briefing

Destination Toronto’s annual Spring Briefing, will be held on Thursday, March 27, 2025 at 3 p.m. at TIFF Lightbox. Join us to hear about our new 3-year strategic plan, including our bold approach to telling Toronto’s story.

Member Networking Event Recap

Thank you to the 200+ members and staff who joined our first roundtable networking event. It was inspiring to see tourism and business leaders connect, exchange ideas, and explore opportunities to navigate the year ahead together.

Destination Canada Launches Wealth & Wellbeing Index

Destination Canada has launched a Wealth & Wellbeing Index to help Canadians understand the significant contribution of tourism, and to offer industry leaders, businesses and policymakers insights to shape the future of tourism and drive prosperity.

Five trends we’re watching for 2025

From AI-driven personalization to “gigtripping”, here are five trends we’re watching for 2025.