In this issue:

• Will Arnett is Toronto’s FIFA ambassador;
• Take Toronto’s Destination Master Plan survey;
• Explore AI insights from the Skift Summit; and more.

Will Arnett is Toronto’s FIFA Ambassador

The FIFA World Cup 26 site is now live—as is an ambassador video featuring Will Arnett, hyping the city with a sense of humour that can only be Toronto-born. The video will be played alongside Toronto b-roll footage and a city sizzle reel through rights-holding broadcasters to the billions of fans who tune in to catch the games.

Take Toronto’s Destination Master Plan Survey

Toronto is developing its first Destination Master Plan—a bold, collaborative roadmap to guide the growth of the city’s visitor economy over the next decade. Whether you work in tourism, live in Toronto, or simply love the city, we want to hear from you. Take the survey before July 7 to help shape a shared vision for our city, and be eligible to win prizes, including a one-night hotel stay at Ace Hotel and dinner for two at the vibrant Waterworks Food Hall

What AI is Changing in Travel

In celebration of Toronto Tech Week and fresh off the heels of the Skift Data + AI Summit, we chatted with Paula Port, VP of Global Marketing, on the insights that came out of Skift including how AI is transforming travel discovery, decision-making, and leadership.

Destination Toronto is the Newest IGLTA Global Partner

To help spotlight the city’s diversity and inclusivity, Destination Toronto has joined the International LGBTQ+ Travel Association (IGLTA), further affirming the city’s long-standing commitment to 2SLGBTQIA+ communities with a global audience.

The deadline to March at Pride has been extended!

It’s not too late to join Destination Toronto to march in one of the city’s most vibrant and meaningful celebrations—the 2025 Toronto Pride Parade on Sunday, June 29th. Register before June 23 to walk proudly alongside us.

Gail Simmons of Top Chef shares her fave Toronto spots

Toronto-native and Top Chef Judge Gail Simmons recently shared her fave Toronto spots with the MICHELIN Guide. With Season 22 filmed primarily in Toronto, Gail chats everything from ramen to her first date recommendations.

Thank you to the 450+ members who joined us at the AGM

Thank you to everyone who joined us at Destination Toronto’s Annual General Meeting to celebrate our 2024 achievements and get a mid-year sales and marketing update; see the photo gallery here. Our next members-only event is the Business Outlook Forum on September 15, hosted in partnership with the GTHA. 

Check out Toronto Tech Week from June 23-27

Toronto Tech Week is a weeklong, citywide collection of events to connect and celebrate the tech community. It's an open platform for anyone to join or host events to showcase Toronto’s tech scene globally.

Celebrating innovations in Toronto’s tech sector

We’re celebrating groundbreaking innovations in Toronto’s tech sector for Toronto Tech Week. Here are 10 reasons why the city has earned the nickname “Silicon Valley North.”

Canada Takes the Spotlight in Bravo's Top Chef

Bravo's Top Chef: Destination Canada took viewers on a culinary journey through Canada's diverse regions. Read Destination Canada’s release summing up Canada’s role in Season 22.