In this issue:

• Meet Toronto’s Moving Monument: a robotic drum tower with a story to tell;
• Reminder: Take Toronto’s Destination Master Plan survey;
• Spring survey reveals residents support tourism and are welcoming of visitors; 
• And more.

Meet Toronto’s Moving Monument: A robotic drum tower with a story to tell

Introducing Moving Monuments—a video series with Atlas Obscura following the making of a robotic drum tower built by architect Danny Shaddick and rapper Shad. The collaboration brings Toronto’s creative energy to high-intent U.S. audiences through social media, Atlas Obscura’s network, and a live performance on the High Line in NYC this September.

Reminder: Take Toronto’s Destination Master Plan Survey

Toronto is developing a Destination Master Plan—a bold, collaborative roadmap to guide the growth of the city’s visitor economy over the next decade. Whether you work in tourism, live in Toronto, or simply love the city, your input is valued. Take the survey before July 7 to help shape a shared vision for our city, and be eligible to win prizes including a one-night stay at Ace Hotel Toronto. 

Survey reveals residents support tourism and are welcoming of visitors

The Spring 2025 Resident Sentiment Survey—designed to capture the perspectives of Toronto residents—showed wide support for tourism, positivity toward visitors, and strong engagement in visitor economy activities.

New study reveals European interest in Toronto

A new study conducted on behalf of Destination Ontario and Destination Toronto is out today, covering Canada's highly engaged traveller segments in key European markets in the U.K., France and Germany. The study reveals half of those surveyed are considering a trip to Toronto within the next two years and nearly one-third expressed specific interest in visiting Toronto for the FIFA World Cup 26.

Toronto’s meeting capabilities shine for HelmsBriscoe

Last week, Toronto was proud to host 1,500 HelmsBriscoe associates for an immersive experience that showcased our city’s scalable meeting infrastructure, vibrant cultural scene, and warm hospitality.

Celebrating Pride with Toronto’s Tourism Community

Thank you to the colourful crew who marched with us at the 2025 Toronto Pride Parade! One of the city’s most vibrant and meaningful celebrations, it was wonderful to see our community come together to celebrate love, equity, and community.

May 2025 Monthly Accommodation Report

The Monthly Accommodation Report outlines hotel and short-term rental market performance. 

Summerlicious 2025 is here

From Friday, July 4 to Sunday, July 20, more than 220 local restaurants will participate in Summerlicious 2025, offering three-course prix fixe lunch and dinner menus at a range of price points. A complete list is available through the City of Toronto.

Submit a nomination for the Ontario Tourism Awards

The Ontario Tourism Awards of Excellence celebrate the people and organizations driving Ontario's tourism success. Nominations close July 15.