In this issue you’ll find:

• Q2 2025 Market Performance Highlights;
• Q3 Market Readiness Index;
• Front & centre at ASAE; 
• And more.

After travel in Q1 was dampened by economic and geopolitical uncertainty, Toronto saw momentum return in Q2. Visitor arrivals reached 4 million by the end of June, just 1% below last year’s level for the same period. Visitor spending totalled $3.9 billion, up 1% year-over-year.

Toronto's visitor mix in the second quarter saw increases from both the domestic market (+2%) and European markets (+9%). This helped to offset the loss of visitors from the U.S., which are down by 9% across both Q1 and Q2.

For detailed year-to-date and quarterly numbers, please read the full Q2 2025 Market Performance Highlights report.

Toronto Stands Out at ASAE 

This week, DT connected with association leaders and decision-makers at the ASAE Annual Meeting & Exposition. For the first time, Toronto was front and centre with a stand-alone booth, raising brand visibility and creating more opportunities for high-value meetings and new, on-the-spot connections. We also brought the TO energy to LA, hosting more than 100 clients at the always-popular TO Fest.

A win for Toronto’s Tourism and Hospitality Community

Relax, Recharge, Renew has been named a 2025 Skift IDEA Awards winner in the Change Makers: People & Community category. Thank you to all of the tourism businesses across Toronto whose generous donations make the program possible and to our passionate DT volunteers who coordinate weekends for parents of children with complex special needs.

Save the Date for the DT & GTHA Business Outlook Forum

Save Monday, September 15th from 8 a.m.-12 p.m. for the Business Outlook Forum, the second in partnership with the Greater Toronto Hotel Association. The Business Outlook Forum is a members-only event; registration links will be landing in DT and GTHA members’ inboxes next week.

TIAO Launches a new Tourism Strategy

The Tourism Industry Association of Ontario (TIAO) this week launched Forward Motion - A Strategic Playbook for Ontario’s Tourism Industry (2025 – 2030), a forward-looking strategy that charts a bold course to drive investment, attract talent, diversify and grow markets, and strengthen Ontario’s visitor economy, with an aim of growing visitor spending by 4% annually.