In this issue:

• ALCS Sets the Stage for World Series–Level Impact;
• Explore the Insights Informing Toronto’s Destination Master Plan;
• Driving Awareness and Demand in the U.K. and Germany; and more.

ALCS Sets the Stage for World Series–Level Impact

The ALCS series attracted visitors from across the country and beyond — a preview of the even greater impact the World Series will bring. Destination Toronto joined CP24 on Friday and Monday, and spoke with CTV National, Global Toronto, Toronto Star, CBC Toronto, 640 Toronto, Newstalk 1010, Zoomer Radio, Closer Look and Toronto Today to talk about the economic impact of major events, like the World Series.

Explore the Insights Informing Toronto’s Destination Master Plan

As part of the ongoing development of Toronto’s Destination Master Plan, the State of the Destination Executive Summary is now available. It shares research insights, highlighting travel trends, competitive dynamics, assets and opportunities to enhance visitors' experiences. These insights along with the collective input gathered through consultations and workshops will shape an exciting 10-year vision for growing the city's visitor economy.

Driving Awareness and Demand in the U.K. and Germany

The U.K. and German markets have both seen strong year-over-year growth for Toronto. Last week, DT’s media relations team travelled to London and Munich – where DT has international offices – to further support this momentum, meeting with over 80 local media contacts.

Toronto Global Forum Panel Explores the Power of Major Events

From Blue Jays games to Coldplay concerts to conferences, major events are driving Toronto’s experience economy and generating significant tourism impact. At the Toronto Global Forum, CEO Andrew Weir joined other industry leaders to discuss how Toronto can build on this momentum to strengthen its position as a vibrant, inclusive, and competitive events destination.

If AI Is Answering the Questions, What Are We Teaching It About Toronto?

Paula Port, VP of Global Marketing, shares how AI is transforming the way people plan — from weekend getaways to global conferences — and how we’re training AI models to better engage with visitors.

September 2025 Monthly Accommodation Report

The Monthly Accommodation Report outlines hotel and short-term rental market performance.

Blue Jays World Series Home Game Viewing Parties

Mayor Olivia Chow and the City of Toronto will be hosting World Series viewing parties at Nathan Phillips Square. The events are free and open to the public.

Air Canada Launches New U.S. Flights from Toronto Island

Air Canada has unveiled a major expansion at Billy Bishop Toronto City Airport with new transborder routes to New York, Boston, Washington and Chicago and increased daily frequencies to Montréal and Ottawa.

Join the City Budget conversation  

Have your say in Toronto’s 2026 Budget consultations. Complete a short online survey (available in 12 languages) until October 31 or attend one of two remaining virtual consultation sessions.

TIAO’s FastTrack to Sustainable Tourism Masterclass

Join GreenStep and TIAO for a free one-hour webinar to discover the FastTrack to Sustainable Tourism Masterclass and learn how to build capacity, reduce impacts, and strengthen your sustainability leadership.