In this issue you’ll find:

• Q3 2025 Market Performance Highlights;
• Q4 Market Readiness Index;
• Toronto Innovation Featured on Atlas Obscura Podcast;
• And more.

Toronto’s visitor economy saw strong summer growth, welcoming 2.9 million visitors (+4%) in Q3 and reaching 6.9 million arrivals year-to-date (+1%). Domestic and international markets were the key drivers with 4.8 million Canadian visitors (+2%) and 881,000 international arrivals (+4%). Key markets like the U.K. (+12%), Germany (+7%), and Mexico (+9%) led growth, helping to offset softer U.S. demand (-6%).

Accommodation demand climbed 9% in the quarter and 4% YTD, with occupancy hitting a Q3 record of 80%. Major meetings and conventions boosted performance, with 56 large events generating $705M in economic impact - a 34% increase over last year. Visitor spending reached $2.8B in Q3 (+8%) and $6.7B YTD (+3%), putting Toronto on track for a record-breaking year.

For detailed year-to-date and quarterly numbers, please read the full Q3 2025 Market Performance Highlights report.

Toronto Innovation Featured on Atlas Obscura Podcast 

Destination Toronto’s partnership with Atlas Obscura is putting Toronto’s creativity in one of America’s top travel podcasts. The latest episode of The Atlas Obscura Podcast spotlights architect Danny Shaddick and rapper Shad—creators of Moving Monuments, a robotic drum tower built from Toronto sounds and salvaged instruments—bringing Toronto’s creative community and cultural identity to new audiences across the U.S.

Showcasing Global Meetings that Drive Toronto’s Visitor Economy

Toronto recently hosted two major international conferences—the American Society of Tropical Medicine and Hygiene Annual Meeting and the International Bar Association Annual Conference—demonstrating the city’s expertise in delivering seamless, large-scale events. Together the meetings delivered over 7,000 attendees to the city and more than $46M in total economic impact.

Share Your Input – Members Only

We’re asking Destination Toronto members to take a quick five-minute survey by December 5 to help inform our membership program. Member respondents have a chance to win two 7-Day Brew Passes, a dinner for two, and a TIFF Membership.

Applications are Now Open for Experience Ontario 2026

Experience Ontario 2026 is a provincial funding program supporting in-person festivals and events taking place between April 1, 2026, and March 31, 2027. Information webinars will be held in November, and applications are due by December 16, 2025.

Become an Official FIFA World Cup 26™ Local Licensee

Local artisans, creators, and businesses can apply to become Official Licensees of the FIFA World Cup 26 and create and sell products that incorporate Toronto’s FWC26 Host City marks.

TIAO Releases Survey Results on the Impact of Tariffs

Out now, the results of TIAO's province-wide survey evaluates how tariffs and the Canada–U.S. trade dispute impacted tourism business performance during the 2025 summer season.